Reimagining Skateboard E-Gifts into Tangible Experience

Gift to a skateboarder friend

What is this about

Simply put, because I didn’t want to give out the e-gift card for my friend’s birthday, I took some life lessons from skateboarding and turned them into inspirational cards. Then, I designed a package for these cards to make opening the gift a fun experience for my friend.

OVERVIEW

The birthday party was approaching, and I didn’t have time to prepare a nice gift for my skateboarder friend. I got him an e-gift card from the skateboard online store, but then, I thought that was too boring to just give him a link with a number to redeem. What can I do?

CONTEXT & CHALLENGE

How can I make my friend’s happy and give a bit of ‘wow’ ?

OBJECTIVE

Make my friend stoked.

My Role
Creative Director / Designer

Team
N/A

Tools/Tech
Adobe Illustrator for design

This is where I started:
The Original E-Gift Card

And this is what I ended up making.

Work in Progress