AMPLIFY CAMBRIDGE OFFICE DESIGN
APPLYING DESIGN THINKING FOR office space design
Upon opening the Amplify’s Cambridge office, as a creative/strategy lead Takao led from design research to proposal and oversaw implementation. We applied human centered design/design thinking method to come up with most appropriate and innovative office design.
design research for existing office space
We visited the existing Cambridge temporary space and conducted design research.
interview for how people use space
We also interviewed more than fifty staffs to learn how each person use the existing office space and how he/she currently experiences in terms of physical, cognitive, emotional, cultural and social aspects.
research on expertise in the cambridge office
tracing people’s movement in the existing office
As a part of design research, we also traced how people navigate through the space, This give us an idea which areas are more important than others.
developing activity map
Based on more than 50 employees interviews, we surfaced numerous activities within the office and categorized into 5 buckets. This research findings also contributed for our space design.
Defining space design based on branding
We considered the Amplify’s overall branding, and conducted visual research that speaks the same brand tone of voice.
Defining colors and materials for the brand
Based on the Amplify’s brand colors and brand attributes, we selected the key expression in terms of space and define brand’s color application and materials for floor, wall and desk.
space design strategy & taxonomy
We then identified two key strategies that help us define the office design. Based on this strategy, coupled with our design research, we assigned multiple purpose for each space.
Based on the design concept, we carefully developed a zoning plan.
power nap room
Room for power nap, prayer, nursing, yoga
greek coliseum-inspired collaboration space
We proposed a multi-purpose collaboration area that functions as a presentation area, a collaboration area and an observation area by introducing movable T-walls. We also proposed a greek coliseum inspired staircase for presentation as well as away-from-desk working space.
Design Research and Interior Design Strategy
Takao Umehara: Lead Design Research and Space Experience Design & Strategy