UX Strategy & Design for DAILY SOCIAL PLANNING APP

Chumm

Life can be complicated, but creating plans and sharing memories shouldn't be. Chumm allows you to create, share, and coordinate social get-togethers with friends. Whether it's planned or spontaneous with new or existing friends; make every occasion the kind you'll never forget.

Challenge

Northeast Innovative Design approach creativity is everywhere to visualize their app concept into wireframe as well as digital prototype for their testing.

My Role

I served as a main UX director and designer to conduct workshops with clients, build UX strategy, design interface and brand the product.

UX Challenge

Integrating many features such as public event listing, personal event creation, calendar, friends list in one app with seamless user experience.

Approach

I conducted many co-creating workshop sessions with a client to map out journey map (existing), define persona, build new experience as a journey map. Based on that I created wireframes and interaction experience flow as shown below.

USER EXPERIENCE STRATEGY

Interaction Experience Flow

Persona

persona.png

user journey map (exisiting)

JOURNEY MAP.png



Client:
Northeast Innovative Design

Role:
Takao Umehara: User Experience Strategy, Interface Design