College Board SAT Rebranding

Charged with an aim to make SAT brand more friendly and acceptable by youth audience, the design team developed a new brand visual language system and application such as test booklets, brand guideline, brand book, website, banner campaign, poster, water packaging, and erasers.


Agency: 
Turf NYC

Role:
Takao Umehara: Creative Direction and Design
Soyoung Kim: Art Direction and Design
Sergio Reynoso: Web Design and Animation
Olivia Ing: Project Management