Takao Umehara
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Takao Umehara
INNOVATION / DESIGN STRATEGIST

Coca-Cola Global Branding


Company: Ogilvy&Mather Brand Integration Group

Role: 
Takao Umehara: Design and Art Direction

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Bevarage Packaging Design


Company: Anomaly NYC

Role: 
Takao Umehara: Art Direction and Design
 

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DuPont Brand Global Unification

Aiming to unify the chaos of brand expressions against the ‘one DuPont’ vision, the design team at Ogilvy&Mather developed a flexible but mathematically structured visual language system, content strategy, and brand architecture. 

We carefully engineered a structural concept with hierarchical layout of each information. This structured flexibility enabled a wide range of variations across a multitude of products and channels while maintaining a broad consistency throughout.

While the visual strategy remained consistent throughout DuPont, the specific design and content rules varied between business categories, products and media. This system not only precisely defined b-to-b and b-to-c product and collateral design, but ultimately continues to inform all aspects of the brand outside of the original scope, including advertising, websites, trade shows, corporate signage, environmental graphics, and nearly all public-facing aspects of the company.


Agency:
Ogilvy & Mather, Brand Integration Group, New York

Role:
Takao Umehara: Art Direction & Design
Barry Deck, Apirat Infahsaeng, Chuck Rudy:  Art Direction & Design
Judd Harner, Chuck Rudy: Design Strategy
Weston Bingham: Creative Direction, Design Strategy and Design
 

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College Board SAT Rebranding

Charged with an aim to make SAT brand more friendly and acceptable by youth audience, the design team developed a new brand visual language system and application such as test booklets, brand guideline, brand book, website, banner campaign, poster, water packaging, and erasers.


Agency: 
Turf NYC

Role:
Takao Umehara: Creative Direction and Design
Soyoung Kim: Art Direction and Design
Sergio Reynoso: Web Design and Animation
Olivia Ing: Project Management

 

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Jeff Carter TEDx Presentation

Takao worked on entire art direction and design for all presentation material for two TEDx presentation done by Jeff Carter, a CTO of Eyelock International.
 

TEDx Videos and Videos used in presentation


Client: 
Jeff Carter

Roles:
Takao Umehara: Creative Direction for both presentation slides and motion graphics
Bryan Lee with animator: Motion Direction & Animation

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XACTTRAX GPS TRACKING DEVICE BRANDING

In 2012, Xact Technology launched a personal GPS tracking device "XactTrax" for those who wants to protect love ones and important items. Design team developed entire brand strategy and brand visual language system.


 
 

Client: 
XACT Technologies

Role:
Takao Umehara: Creative Direction, Brand Strategy
Jenny Tran: Art Direction and Design
John Client: Copy Writing

 

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