extra ordinary, an amusing guide for unleashing your creativity

A unit of Takao Umehara and Ichiki Hisako (bunch design) collaborated to imagine something that would inspire our 'non-creative-type' friends. Among so many fun and weird experiments the unit conducted, such as living a whole day in an elevator, we realized that collection of mini exercise made our find freer to think creatively. This book was born as a source of inspiration for thought experiments by showing the repurposed use of everyday objects.


Special Thanks to our publisher Rockport.