Virgin america entertainment system

In 2006, when many airlines have not introduced the touch-enabled entertainment system, Takao was tasked to design an user interface for the Virgin America Entertainment System.


welcome screen

During on-boarding, passengers are greeted by red home screen with several global navigation: Listen, Play, Talk, Read, Kids Play, Eat and Shop.


selecting contents with a finger

This was built prior to iPad/Tablet era, and customers weren’t used to touch devices to navigate digital contents. This interface was consciously designed for fingers, and every button is design to have at least 70px by 70px dimension.


simple architecture

Unlike websites, this system has three layers of hierarchy and it achieved simple and self-explanatory user experience without getting lost in the contents.