Producing Short Films: Featuring New York Designers and Artists for KOJI FIZZ Brand Promotion

AnimationBrandingStrategic Design
Written By Takao Umehara

I produced a series of short films interviewing New York creatives about KOJI FIZZ, highlighting their work, styles, and how this unique prebiotic drink enhances their creative lives and workspaces.

 

The Ask
Create engaging short films to showcase the influence of KOJI FIZZ on creative professionals in New York, emphasizing personal style and professional impact.

 

The Impact
The short film series exceeded client expectations, capturing the essence and impact of KOJI FIZZ on creatives’ work and life. These films are now pivotal in promoting the brand, significantly enhancing its market presence and appeal.

 

Film Shooting

Deliverables/ Key Contribution

Short Films
Shorts Videos
Translation

My Role

Film Producer / Creative Director

Team

Client Team: See the Sun
Film Director: T.J. Misny
Translator: Mai Oyama
KOJI FIZZ Inventor: Akifumi Yamada, Morinaga & Company
KOJI FIZZ Packaging Designer: Masato Nagumo

 
Takao Umehara

https://takaoumehara.com
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