Business transformation · Volunteer事業の転換 · ボランティア
Reinventing a Festival After COVID秋祭りのデザイン
New York Japanese Saturday School — Akimatsuri · Festival Chairperson & Creative Director (volunteer) · 2022–2024 Volunteer roleボランティア
A business-model transformation under hard constraints: the old revenue pillar (donated food, parent volunteers from the food industry) was gone. Games had been three small booths. Rebuilt as the main engine, game revenue grew more than 3× over three years and profitability became far more stable.コロナで食という収益の柱が消えた。もともと 3 つの屋台だったゲームを主力に据え直した。3 年で売上は 3 倍以上に伸び、収益の安定度も上がった。
- 3×+
- game revenue growth over three yearsゲーム収益、3 年で 3 倍超
- 3 → 11
- games, inherited → designed and builtゲーム数、3→11 に拡大
What I did · what the team did自分がしたこと · チームがしたこと
What I did自分がしたこと
- Took the chair role with one strategic goal: shift the revenue pillar from food to games
- Researched Japanese ennichi festival games and set design criteria (learnable by watching, 1–2 minute rounds, kindergarten to high school)
- Game concepts and the expansion of the game portfolio from 3 inherited booths to 11+ original games
- Designed, prototyped and tested individual game experiences, some over several yearly iterations
- Booth concepts, customer flow, signage and wayfinding
- Festival brand identity — 祭 character, 知行合一 motto, patterns, noren, environmental graphics
- Operations, budget and revenue thinking; coordinated 110+ volunteers
- Invited students to propose game ideas and co-designed them with adult volunteers
What the team didチームがしたこと
- A small build crew constructed the games from the designs
- Parent volunteers ran every station on the day; a separate team managed the shopping area
- Students proposed and helped validate new game ideas
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