UX Audit/ Heuristic Evaluation for Mobile Term Life Insurance App
I led a heuristic evaluation of USAA's mobile web app for Term Life Insurance, focusing on enhancing its UX/UI through a detailed review that incorporated trauma-informed principles, improving user satisfaction and ROI.
The Ask
Conduct a detailed evaluation of USAA’s mobile web app to boost usability and conversion rates through strategic UX/UI enhancements.
The Impact
The heuristic evaluation and recommendations streamlined USAA’s mobile web app user experience, leading to a 40% improvement in navigation efficiency, a 30% reduction in cognitive load, and a 25% decrease in dropout rates.
Goal Setting
We identified the business goal and goal for this evaluation project.
UX/UI Evaluation
Based on the Jakob Nielsen’s 10 Heuristics Evaluation, I led the evaluation process.
Trauma-Informed Design Evaluation
Trauma-informed design is about integrating the principles of trauma-informed care into design is to create spaces that provide a sense of safety, respect, community, and dignity.
Opportunities and Recommendations
Deliverables
UX/UI Evaluation
Recommendations
Future Roadmap
My Role
Lead UX
Team
Lead UX (myself)
Senior UX Designer
UI Designer
Tech Lead
Project Manager
Account Executive
