Strategic Rebranding

BrandingStrategic Design

Mar 11

Written By Takao Umehara

Value Frontier, a sustainability consulting firm, embarked on a strategic rebranding to mirror its venture into diverse industries like high-end fashion. Aiming to redefine its identity and expand its services, the firm sought a sophisticated visual and strategic overhaul.

The Ask
Strategically rebrand Value Frontier to align with its broadened focus on sustainability consulting.

The Impact
Value Frontier’s rebranding created a new market position with modern aesthetics to attract desired clients, successfully integrated internal branding as part of the development process, and applied the brand essence effectively to launch the sub-brand DO! NUTS TOKYO.

Brand DNA

Strategic Approach for designing a strong brand

Stylescape

Design Direction that defines the cohesive brand expression

Design Applications

VF Collateral.png

VF Collateral-1.png

VF Collateral-2.png

VF Web 4four.png

VF web long.png

Deliverables

Technology Research
UX Research for Event Management Solution
Insight Generation
UX Strategy
Persona Creation
Customer Journey Map
Wireframing
Prototyping for Event Management / Ticket Management Web3 Custodial Wallet

My Role

Brand Strategist
Creative Director

Team

Client Executive Team
Visual Designers
Web Design/ Developer

https://takaoumehara.com

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