Global Coca-Cola Rebranding
Under the guidance of VP of Design David Butler, Coca-Cola embarked on a global rebranding initiative with Ogilvy’s Brand Integration Group. As a senior designer, I led the creation of two visual themes, ‘Coke-Animal World’ and ‘SketchVibe World,’ to refresh Coke’s branding across international consumer touchpoints.
The Ask
Develop and implement two innovative design directions to rejuvenate Coca-Cola’s global branding and enhance its appeal across diverse markets.
The Impact
The rebranding initiative successfully introduced ‘Coke-Animal World’ and ‘SketchVibe World,’ revitalizing Coca-Cola’s global presence. These fresh visual identities have enhanced consumer engagement and reinforced Coke’s iconic status worldwide.
Direction 01
Coke-Animal World
a whimsical universe where animals crafted from Coke bottles represented a vibrant and imaginative brand experience.
Direction 02
SketchVive World
The 'SketchVive World' direction significantly enhanced Coca-Cola's brand appeal, delivering an innovative and engaging customer experience that resonated globally.
Deliverables
Design Directions
Brand Touchpoint
My Role
Designer
Team
Creative Director
Designer
Brand Strategist
